Majid Mohammad Aloraidi — Chief Executive Officer

01 · Profile

A Career Forged Through Discipline, Transformation, and Leadership

A distinguished executive with more than three decades of domestic and international experience spanning operational leadership, P&L stewardship, commercial strategy, and multichannel distribution. Renowned for translating complex business challenges into sustainable growth, operational resilience, and measurable value creation.

Demonstrates a proven capacity to identify and unlock latent market opportunities, architect strategic partnerships, and lead high-stakes commercial negotiations. Throughout his career, he has maintained a consistent record of accelerating revenue growth, strengthening operational performance, optimizing cost structures, and building commercially sustainable enterprises.

His leadership is distinguished by a combination of strategic foresight, commercial acumen, operational discipline, and executional rigor—enabling organizations to navigate complex markets while sustaining long-term performance and competitive advantage.

02 · Career

Three decades of enterprise leadership.

2016 – Present

General Manager

SHA'S Co. for Water Services Ltd. | Riyadh, Saudi Arabia

Water Production & Distribution | Nestlé Subsidiary

Provide full P&L, commercial, and operational leadership for a major water production and distribution business serving the Riyadh market. Accountable for end-to-end strategy and execution across production, distribution, fleet, supply chain, maintenance, customer service, and overall business performance.

Exceeded annual sales and operational targets, driving sustained improvement in business performance, profitability, and customer service excellence
Reduced operating costs through strategic restructuring, operational optimization, procurement excellence, and disciplined resource utilization
Elevated operational productivity and service reliability across water production, distribution networks, fleet operations, and critical supporting infrastructure
Expanded market presence and deepened strategic partnerships, unlocking new joint-venture opportunities and positioning the business for long-term sustainable growth
Led cross-functional teams and operational resources to deliver safe, reliable, and cost-effective water supply and distribution across Riyadh while embedding a culture of accountability, continuous improvement, and operational excellence

2014 – 2016

General Manager

Hayat Factory for Fruit Drinks & Bottled Water, Riyadh

2000 – 2014

General Manager

Najdiyah Food Company — Abnaee Investment Group, Riyadh

1998 – 1999

Manager, Sales & Marketing

NADEC, Riyadh

1990 – 1998

Manager, Sales & Marketing

Al Safi Danone, Riyadh

03 · Achievements

Selected Career Achievements

A track record of building businesses, scaling operations, and delivering sustained commercial growth.

◆Founded Tahaluf as a sister company to SHA'S Co. for Water Services, establishing a strategic collaboration with NWC to support large-scale water distribution operations in Riyadh.

◆Tripled production capacity at Hayat Water through the successful implementation of a high-speed SIDEL production line, significantly expanding manufacturing capability and operational throughput.

◆Transformed Najdiyah from a traditional dairy producer into a more diversified food and beverage enterprise, broadening its product portfolio and strengthening its market position.

◆Consistently exceeded annual sales targets at both Al Safi Danone and NADEC, delivering sustained commercial performance through disciplined sales execution and market development.

◆Directed nationwide distribution operations across multiple regions, managing complex logistics, route-to-market activities, and customer service requirements to ensure reliable product availability and operational continuity.

04 · Expertise

Core competencies.

Visionary Leadership

Global Strategic Alliances

High-Stakes Negotiations

Product Marketing & Management

Organizational Restructuring

Change Management

Risk Management

Budget / Sales Forecasting

Corporate Governance

Public & Media Relations

Strategic Government Relations

National Water Company (NWC)

Serves as a trusted, senior-level counterpart in high-stakes contract negotiations, distribution standards, and long-term regulatory alignment with the Kingdom's principal water utility.

Saudi Water Authority (SWA)

Maintains sustained engagement on licensing, compliance, and sector policy alignment, ensuring operations remain fully aligned with national water governance standards.

05 · Education

Education & additional.

Education

Master of Business Administration (MBA)

King Saud University, Riyadh

Bachelor of Finance & Economics

King Saud University, Riyadh

Board

Board Member, Tahaluf Water Services Co.